Rhea Malhotra has taken charge as Associate Director – Brand Marketing at JioStar, a dynamic organisation

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Rhea Malhotra has taken charge as Associate Director – Brand Marketing at JioStar, a dynamic organisation at the forefront of India’s media, sports and digital entertainment ecosystem. Over the years, JioStar has continued to strengthen its brand presence across content, sports, live events and digital platforms, driven by innovation, audience first storytelling and strategic brand building.

With over 11 years of experience in brand and content marketing, Rhea has contributed to leading organisations such as JioCinema, Zee Entertainment Enterprises Limited and Discovery Inc, building a strong track record in brand architecture, communication strategy and 360 degree marketing campaigns across TV shows, films, live events and original IPs. Known for her strategic thinking, creative sensibility and ability to craft compelling consumer narratives, Rhea brings a thoughtful and insight led approach to her new role. As Associate Director, she aims to further strengthen brand equity, drive impactful storytelling and deliver integrated marketing solutions that resonate with audiences at scale.