Shobhit Agrawal has taken charge as Category Director at Blinkit, one of India’s fastest-growing quick-commerce platforms known for innovation, customer-first thinking and rapid scale. As Blinkit continues to strengthen its leadership ecosystem with high-impact professionals, Shobhit’s appointment marks another step in enhancing category excellence and strategic growth.
Across his dynamic career, Shobhit has contributed to organisations such as Reckitt, DHL Supply Chain and more building a strong track record across FMCG brand management, category growth, trade strategy, digital marketing and large-scale sales leadership. His experience spans P&L ownership, go-to-market leadership, consumer insight–led campaigns and media strategy for high-growth brands. Known for his strategic clarity, execution excellence and passion for building brands consumers love, he brings a powerful combination of analytical and creative leadership to his new role at Blinkit. With aspirations to drive category innovation, deepen customer relevance and accelerate growth, he aims to contribute meaningfully to Blinkit’s next phase of momentum and market leadership.
Shobhit Agrawal has taken charge as Category Director at Blinkit, one of India’s fastest-growing quick-commerce platforms known for innovation, customer-first thinking and rapid scale.
